If you are still collecting emails, stop! You’re wasting your time and energy.
Part 1 of this blog showed the research, statistics and reasons behind the decline of the email which is having a negative impact on many entrepreneurs, tele summits, internet based and terrestrial events. (Insert link here.)
Part 2 focused on the reasons, research and statistics. (Insert link here.)
Part 3 focuses on:
• Shifting to solutions you already have in place
• Building on them to overcome these challenges
• Attaining success.
What is an entrepreneur to do with the decline of emails as a means of contact with potential clients?
Shift with the changing times. Case in point: I was invited to be one of twenty five experts on a telesummit titled
“Whole Food Love-End to Diets”. (Published on LinkedIn on June 2, 2015;
https://www.linkedin.com/pulse/article/whole-food-love-yes-please-kathleen-o-keefe-kanavos/edit) How about:
One of the stipulations for presenting was a list of at least 5,000 contacts or more for promotion. I was one of the most successful presenters in terms of promotional reach. For my telesummit success I combined strategic emailing with my social media contacts and cross-pollinated the information on my sites through blogging (my own and several guest blogs), radio shows, and the telesummit itself so they were picked up by web-crawlers and displayed on Internet search engines for optimum client reach.
You can see how I did this in the links below.
Links with an asterisk denote telesummit promotion. Watch for telesummit and event #cross promotions as well.
*Personal blogs- http://bit.ly/1f7p3Nt
Professional Blog- Patheos http://bit.ly/1GBlETa
Websites- http://SurvivingCancerLand.com/
http://AccessYourInnerGuide.com/
http://www.WickedHousewivesOnCapeCod.com/
5 Facebook Pages-
Surviving Cancerland- http://on.fb.me/1Kf8HPI
Kathleen O’Keefe-Kanavos- http://on.fb.me/1EVnrMU
Access Your Inner Guide- http://on.fb.me/1Tfvq15
Wicked Housewives on Cape Cod TV- http://on.fb.me/1y8W5UB
Wicked Housewives on Cape Cod Radio- http://on.fb.me/1dzYjnI
Twitter- https://twitter.com/KathleenKanavos
Google+ https://plus.google.com/110046891122942716504/posts
LinkedIn- http://linkd.in/1QQxsk3
*Columns- Women’s Voices Magazine- Home section: http://bit.ly/1dzYEqr Soul section: http://bit.ly/1KJfmB1
*Radio Shows: Kathleen O’Keefe-Kanavos Show http://bit.ly/1Gxw7gB
#Wicked Radio – http://www.blogtalkradio.com/wickedworldradio/2015/04/15/kat-okeefe-kanavos-show-w-hci-books-pres-author-peter-vegso-feeling-great
Telesummits, conferences, events, trade shows, etc., still work and are great ways to help spread your message
across the world and speak directly to global niche audiences to gain credibility, recognition and publicity.
For speakers, business leaders, business/personal development coaches, it allows for collaborative business
relationships between business and professionals who want to share the cost and time of marketing to grow
client bases and establish themselves as experts in their fields.
However, rather than wasting time collecting and sending emails, redirect that time to promote yourself as an
expert and let people who are interested in what you have to say, sell or teach find you.
I learned long ago that if you walk quickly with an arm full of delicious food toward a starving dog it will run.
Why? Because it is natural to flee from something chasing you. As much as that dog NEEDS that life-saving food, self-preservation and the need to flee will overrule hunger. However, if you stand quietly in a deserted parking lot with food hidden in your pocket, a starving dog will find it and you, and bring its pack. The moral of this story? Don’t chase what you want. Be authentic, and it will find you.
How does this story reflect the topic of this blog? Don’t chase potential clients by emailing the bejabbers out of them. Establish yourself as a professional expert with a pocket full of irresistible information. Everyone who is hungry for that knowledge will find you and will bring their friends.
Establish yourself as an expert in your field using social media, which continues to grow in leaps and bounds, and let success find you.
How true and important is this suggestion?
• An interview on The Kathleen O’Keefe-Kanavos Show above with the # in front of it, on the Wicked Housewives On Cape Cod Network, was the catalyst for the president of a publishing company to invite me to author a book with him.
• Social media networking helped propel my book Surviving Cancerland: Intuitive Aspects of Healing to the Amazon International Bestseller list. It went on to win two more book awards: The 2015 IPPY Award and the 2015 International Book Award for Health: Women’s Issues IntlBooksAwrd.com (By the way, I got a publisher for my book without using an agent or big email list.)
• My internet presence attracted the attention of the Vice President of a TV/Movie media company who personally contacted my publisher at Book Expo America in New York pertaining to turning Surviving Cancerland into a TV miniseries.
If I did not believe in what I have just written, I would have a link below for you to click for a FREE gift so I could spam the heck out of you later today and then follow up with more spam emails during the week. But, I won’t because I know you know it would be a waste of both our time.
Instead, I invite you to follow me on my social media pages to see if the mini-series becomes a reality. I also post what I am doing, share tips for success on being a successful published author and radio host, how to “Celebratize Yourself” and the workshops I hold on how to establish your expertise and monetize your message. You can check it out when it fits into your busy schedule… and I’ll personally follow you back.
Now isn’t that civilized and professional?
ABOUT THE AUTHOR: Kathleen O’Keefe Kanavos is a TV Host/Producer of Wicked Housewives On Cape Cod, Author of International Bestseller & Multi-award winner Surviving Cancerland: Intuitive Aspects of Healing, & 3x Breast Cancer Survivor whose dreams diagnosed cancer. She’s published in medical journals. Kat believes dreams diagnose your life. “Did you have a déjà- vu or dream-come- true?” Kat’s interpretations are in American Express Open Forum. She’s a Coach & “Go-to authority” on Beauty, Health, Wealth & Relationships, Keynote Speaker/Panelist/Presenter at International Associations, Columnist, & blogs on many professional sites. Kat taught Special Education and Psychology at USF. http://SurvivingCancerLand.com/ www.AccessYourInnerGuide.com
